Custom WordPress build for a biopharma strategy consultancy
Vital Strategy Group advises biopharma leadership on pipeline assessment, pricing and access, portfolio optimization and corporate growth. Their buyer is a VP or C-suite executive at a pharmaceutical company, and the engagements are substantial. The site had about four seconds to establish that these are serious people.
Built from scratch, not from a theme. Custom WordPress — hand-coded templates, purpose-built components, nothing inherited from a marketplace template someone else is also running. For a firm whose differentiation is judgment rather than volume, a recognizable theme would have undercut the whole positioning.
The founding team is the product. Three partners, each averaging more than fifteen years in life sciences strategy, personally involved in every engagement. That’s the actual pitch, so the site treats the team page as a primary destination rather than an obligation — real names, LinkedIn profiles, no stock headshots or invented bio.