04 — Track & report
Analytics & reporting
Every build ships with measurement attached. You get one place to see what came in, where it came from and what it was worth — in numbers that change decisions, not a forty-tab export nobody opens.
What’s included
Everything in this engagement.
Tracking setup
GA4, GTM, conversion events, ecommerce tracking and server-side where it is needed. Configured once, properly.
Lead attribution
Form, chat and call tracking tied back to the page, keyword and campaign that produced the lead.
Rank & visibility monitoring
Position tracking by town and service, local pack presence, and share of voice against your named competitors.
Dashboards
One live dashboard in Looker Studio or HubSpot, built around the four or five numbers you actually run on.
Revenue reporting
Closed revenue matched back to source, so you see cost per lead and cost per job rather than cost per click.
Monthly read
A short written summary: what moved, what did not, what we are changing next month.
How it runs
The sequence.
STAGE 01
Audit what is measured
Most accounts we inherit are double-counting, missing conversions, or tracking nothing that maps to revenue.
STAGE 02
Define the numbers
We agree the four or five metrics that actually run your business, and ignore the rest.
STAGE 03
Instrument & build
Tracking deployed, sources tagged, dashboard built and validated against your own records.
STAGE 04
Report & act
Monthly read with recommendations, and the changes get made. Reporting that does not cause action is decoration.
What you get
Deliverables.
- Clean GA4 and GTM configuration
- Call, form and chat tracking with source attribution
- Live dashboard, shared with your whole team
- Rank and local visibility tracking by area
- Monthly written summary with next actions
- Documentation of what every metric means
Who it’s for
A good fit if…
- You can't say which channel produced last month's jobs
- Your agency reports on impressions and you care about calls
- GA4 was set up once and never verified
- You are spending on ads without a cost per job
- You want to know whether the SEO work is paying
Investment
What it usually costs.
TRACKING SETUP
$2,600
from
GA4, GTM, conversion events, lead attribution and validation against your own records.
DASHBOARD BUILD
$1,800
from
One live dashboard built around the numbers you run the business on, plus documentation.
MONTHLY REPORTING
$600
per month
Maintained tracking, a written monthly read and the recommendations that follow it.
Tracking setup is included free with any Build or Get Found engagement. Ranges are a starting point — you get an exact number after the first call.
Questions
Straight answers.
Yes. We often get hired to build the measurement layer so a business can judge their existing agency fairly.
Rarely. GA4, Search Console, your CRM and Looker Studio cover most of it. Call tracking is the one add-on we usually recommend.
Most agency reports show activity. Ours show outcomes, with the activity as a footnote.
Yes — if closed deals live in HubSpot, a spreadsheet or your job management system, we can usually match them back to source.
Ready to scope it?
Thirty minutes on a call and we’ll tell you the scope, the price and the date.