Custom WordPress rebuild and GoHighLevel CRM integration
Lead & Gain sells employer-of-record and contractor management across borders — the kind of service where the buyer researches for weeks before they ever fill in a form. They had the content to support that. What they didn’t have was a site that could carry it.
The build. A full custom WordPress rebuild: hand-built theme, templates designed for a content library that runs past a thousand URLs, and a structure that can absorb new guides without turning into a filing cabinet nobody can navigate. The client portal and payroll subdomain were brought into the same system rather than living as separate bolt-ons.
GoHighLevel underneath it. Forms, enquiry routing, pipeline stages and follow-up sequences wired into the site directly, so a lead from a guide about contractor onboarding in the US lands in the right pipeline with its source attached — rather than in an inbox someone checks twice a day.
What changed in the numbers. Twelve months of Search Console tells a specific story. Impressions came down from a January peak of 168,000 to around 42,000, while clicks held steady at roughly 500 a month and click-through rate went from 0.32% to 1.32%.
That’s the trade you want. The old traffic was broad informational volume — “what is PTO” pulling twelve thousand impressions and one click. What’s left converts four times better. For a business where a single EOR contract is worth more than a year of blog traffic, qualified beats large every time.