On-demand roadside app, Laravel platform and launch site
CruZen came to us with a category problem, not a website problem. Roadside assistance is dominated by an incumbent everyone already pays for and nobody likes, and the pitch — faster, transparent, mechanics who come to you — only lands if the product actually works the moment someone is stranded.
The build. A consumer mobile app for iOS and Android where a driver taps once and a verified CruZer is dispatched. Behind it, a Laravel backend and admin web app handling dispatch, job routing, CruZer onboarding and verification, service catalogue, pricing and the Drive+ membership. The admin side is where the business actually runs, so it got the same attention as the customer-facing app rather than being an afterthought bolted on at the end.
The site. Marketing site structured around two audiences that want opposite things: drivers who need help right now, and mechanics deciding whether to join the network. Service-area pages for Philadelphia and the four surrounding counties, individual pages for each service, and a nationwide recruitment funnel for the fifty states where the network is still being built.
The connective work. Live Google reviews pulled into the site, a review-request flow after completed jobs, membership signup wired to the backend, and enough analytics to tell which channel produces a paying member rather than a download.
Three thousand downloads in, average response time is sitting at nineteen minutes against an industry norm closer to an hour.