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INTRO: Don’t Build a Website. Build a Plan
Most people rush into building a website before they know what it needs to do.
They pick a platform, grab a template, and launch, then wonder why it’s not working.
Here’s the truth: your website should be the result of your strategy, not the start of it.
That’s why I built this quick, printable cheat sheet. A one-page guide to get your foundation right before you write a single line of copy or pick a theme.
Step 1: Understand Who You’re Building For
u can’t design for everyone. You have to build for someone.
Write down:
Who your ideal customer is
What problem they’re trying to solve
What success looks like for them
This becomes the filter for your copy, visuals, and flow.
Step 2: Understand Why You’re Building It
What’s the real purpose of your site?
To sell online?
To collect leads?
To build trust and credibility?
Write that down. That’s your “why.”
If your pages don’t lead people toward that outcome, they’re distractions.
Step 3: Understand the Competition
Pick three competitors in your space.
For each one:
What do you like about their site?
What do they do well?
What’s missing that you could do better?
This gives you an instant roadmap for design, messaging, and differentiation.
Step 4: Download the Printable Cheat Sheet
I’ve put everything into a single, fillable PDF so you can get clarity before you build.
No fluff. Just the questions that matter.
👉 Download the Free Website Planning Cheat Sheet
It’ll save you time, money, and frustration — and help you build a site that flows.