From a One-Page Wix Site to a Local SEO Engine
Gerlach Concepts had great reviews and quality project photos, but the website wasn’t doing its job. The Wix site was a single long page with:
- No phone number anywhere on the site
- No individual service pages, so no way to rank for “kitchen remodeling” or “bathroom remodeling” searches
- No location pages for the areas they actually serve
- Generic page titles, an over-long meta description, and duplicate H1s
- Images with no alt text (file names like IMG_3190.JPG)
- Locked into a Wix subscription with limited SEO control
The owner needed a site that looked as good as his work and actually brought in local leads, without an agency-sized budget.
We kept what was working, the clean look, real project photos, and genuine client reviews, and rebuilt everything underneath it.
- Right platform: moved to self-hosted WordPress with Elementor Pro so the client owns the site and can edit it himself.
- Built fast, built lean: a premium theme plus AI-assisted page building and copywriting cut build time and cost. Every page and line of copy was reviewed and refined by us.
- Structured for search: instead of one page trying to rank for everything, we built dedicated pages for each service and each service area.
- Protected existing rankings: 301 redirects from every old Wix URL so nothing Google already knew was lost.
Launched in under 2 weeks. Gerlach Concepts went from one page to six indexed, search-ready pages, each with its own keywords, with a fully optimized Google Business Profile and complete control of its site.